Gudrun Sjödén chose Viametrics for the whole of Scandinavia.

When fashion chain Gudrun Sjödén installed visitor counters in its stores they choose the favourite, Viametrics Entrance.

All Gudrun Sjödén’s stores in Scandinavia – that's to say Stockholm, Göteborg, Malmö, Oslo and Copenhagen – now know how many visitors they have had, since installing Viametrics Entrance in every store. Gudrun Sjödén has been one of Swedish fashion’s most colourful personalities for many years and there are no plans to slow down. For Ann Adelsson, sales manager for the stores, the choice of system was easy. Not least because she has worked with Viametrics before at a previous employer, Akademibokhandeln.

“The installation of the system is quick and easy and it’s straightforward to get started. I also appreciate having someone to turn to with all my questions; answers are given quickly with a great sense of service,” says Ann Adelsson.

Ann also added that the statistics from Viametrics Entrance are to be linked to the company’s other key figures, to contribute towards an overall picture of operations. Even here the benefit of simplicity is emphasised when docking Viametrics to their existing system. Another important function that the visitor counter fulfils is that it becomes a psychological tool which means that salespersons can concentrate on being attentive to the customers. You do not have to wait for the results and each employee can receive the answers he or she needs.

“We see the visitor counter as a psychological tool so our salespersons can work on being more attentive to the customers.”
Ann Adelsson, sales manager stores, Gudrun Sjödén