Viametrics' visitor counter technology expanding rapidly

Sales of SEK 25 million.

Counts one billion visitors in 3,000 stores annually.

Viametrics is now taking its visitor counter system to the third Nordic country via a partnership with Finnish distributor Frivente, an established player in visitor counters in Finland. “We’re hoping for a quick start in Finland now when we can deliver a product that is better than anything else currently on the market,” says Viametrics CEO Peter Skoglund. Viametrics has annual sales of SEK 25 million and has equipped some 3,000 stores with its visitor counter system. Each year, the company counts one billion visitors in its customers’ stores. “Viametrics offers good products and strong product development,” says Yngve Friberg, CEO of Frivente.

“Simple yet highly competitive solutions”

Frivente has a well established customer base among retailers and shopping centres throughout Finland, particularly among the smaller shopping centres that have popped up in recent years. “Viametrics’ simple solutions are financially competitive and offer our customers more options,” says Friberg. Just as in Sweden, the most important customers in Finland comprise shopping centres and chain stores. Viametrics already supplies Finnish customers via Swedish chain stores such as Kicks, Elgiganten (known as Gigantti in Finland) and Lindex. “Moreover, we can even approach established shopping centres and offer new technology to replace the older technology they currently use,” says Friberg.

Three-quarters of sales overseas in five years

Viametrics is the market leader in Sweden and is investing in overseas expansion. The new partnership with Frivente is a part of this strategy. The first step, involving the Nordic countries and the Baltic States, is now complete. The company has distributors in Denmark, Estonia, Latvia, Lithuania and now Finland. Sales in Norway are handled by Viametrics directly. A subsidiary has also been established in Poland. At present, the Swedish market generates two-thirds of Viametrics’ sales. “In five years, Swedish sales will comprise only 25 percent of the total, once we’ve made a real breakthrough in Europe,” says Skoglund.

For further information, please contact:

Peter Skoglund, tel. +46 (0)31-750 40 37

Yngve Friberg, tel. +358 (0)9-819 35590